The Academy · The Meetings Company

The meeting ends and key moments evaporate.

The decision nobody wrote down, the owner nobody named, the idea that got talked over. It comes down to how each person in the room behaves, including you. The Academy starts with your Meeting DNA, then a course built around your type and your three most important meetings.

Enquire about the AcademyDiscover your type first →

80% of the course is the same for everyone. 20% is yours.

Why it's built this way

Knowing how to run a meeting is the easy part.

Meeting challenges are behavioural. Changing how you behave in a meeting takes practice on real meetings and a lesson that fits you. Three findings shaped the course.

Leaders rate their own meetings higher than the people sitting in them do.

So your baseline comes from your attendees.

Rogelberg, Harvard Business Review, 2019
In 92 recorded team meetings, what people said predicted how the team and company did years later.

So we teach what gets said, as well as agendas.

Kauffeld and Lehmann-Willenbrock, 2012
Lecture-only teamwork training showed no significant effect on behaviour. Practice and debriefs did.

So every module ends in a real meeting.

McEwan and colleagues, 2017

Small, ordinary moves with large effects

Start on time, even with people missing.

Groups that started 5 or 10 minutes late produced fewer and weaker ideas. Allen, Lehmann-Willenbrock and Rogelberg, 2018

Give everyone two silent minutes to write first.

Groups that talk straight away produce fewer and weaker ideas than the same people working alone first. Mullen, Johnson and Salas, 1991

Ask what one person knows that the others don't.

When key facts were held unevenly, groups were eight times less likely to find the right answer. Lu, Yuan and McLeod, 2012

When someone complains, ask what would fix it.

Complaining spreads and predicted worse team results. Solution talk predicted better ones. Kauffeld and Lehmann-Willenbrock, 2012

Send it first. Meet only for the questions.

An agenda only improved meeting quality when attendees had seen it in advance. Cohen and colleagues, 2011

Let people choose whether their camera is on.

In a field experiment, camera-on days raised fatigue and lowered participation. Shockley and colleagues, 2021

How it works

Two things happen once. Then the course follows your calendar.

Your Meeting DNA, and naming your three most important meetings. After that, every module ends in a meeting you were going to have anyway.

Before the meeting
Your move arrives

A short lesson and one move, chosen for your type and for what this meeting is for.

In the meeting
You make one move

One small change, such as giving your view last or asking what would fix it.

After the meeting
You see what changed

A 30-second reflection and, at set points, a rating from the people in the room.

Next time
The next lesson fits

What happened in the meeting decides what you learn next.

80% · the same for everyone
20% · yours
The 80: what works for everyone

Objectives, preparation, participation, deciding, facilitation, closing and the design of your recurring meetings. Short videos, with good and bad versions of each moment shown side by side.

The 20: written for you

Your type's strength and watch-out in each principle, one move for each of your three meetings and a plan for the moment each one usually goes wrong.

The course

Eleven modules. Videos of six minutes or less. A lesson for attendees in every one, because most of the people in a meeting aren't running it. In-person, online and hybrid.

Leadership meetingMon 09:00 · 8 people
DecisionYou lead
Name who decides before the discussion starts.
Client pitchWed 14:00 · 5 people · online
SalesYou attend
Before people leave, ask: what did we agree, and who does what next?
Project check-inThu 10:30 · 6 people
TeamYou lead
Ask for a silent vote before the debate.
Your if-then plan
If the discussion starts to repeat, then I will summarise and ask for the next step.
  1. 00StartYour meeting DNA, your three meetings and a baseline from the people in them.
  2. 01Why meetings failIt comes down to behaviour more than logistics.
  3. 02Clear objectivesWhether to meet, what for and who is needed.
  4. 03Informed attendeesPreparation people will do, and what to do when they haven't.
  5. 04Collective inputHearing from everyone, including people who rarely speak.
  6. 05DecidingWho decides, by what rule, and writing it down.
  7. 06Focused facilitationSteering what gets said as well as how long it takes.
  8. 07Purposeful closingDecisions and owners that last beyond the meeting.
  9. 08The meeting systemYour recurring meetings, audited and redesigned.
  10. 09AI in the meetingNotetakers, summaries and telling people.
  11. 10Make it lastWorking agreements you make with your own team.

Built for one person. Better with a team.

Know your type

See how you behave in meetings: your Meeting Type and your Meeting Style.

Lessons that fit

Hold back or step in: your type decides which lesson you get.

Your own meetings

Practise on the three that matter most, whether you lead them or attend.

How you'll know it worked

We measure the meeting, not a quiz score.

The people in your most important meeting rate it three times. Your Meeting Style is measured again at the end, so you can see what changed.

Before you start
Baseline
A short anonymous rating from your attendees.
4 weeks
First check
The same questions, the same people.
12 weeks
Result
The rating again, with your style re-measured.

Your meeting DNA is yours.

Private to you

Your type, your lessons and your plans are seen by you and nobody else.

Totals only

Your company sees patterns across everyone, never one person's results.

Never an appraisal

It exists to help you meet better. It is not used to score you.

Prompts on your terms

Switch reminders off at any time. The course still works.

Questions

Is this a personality test?

No. It describes how you behave in meetings. Your Meeting Type stays stable. Your Meeting Style can change, which is why it is measured again at the end.

How much time does it take?

Course videos are six minutes or less, and each module ends with one change to a real meeting you were going to have anyway.

I don't run meetings. Is it for me?

Yes. Every module has a lesson for attendees, and your three meetings can be ones you attend.

Who sees my results?

Only you. Your company sees totals across everyone. Nothing feeds into appraisal.

Does it work across countries and cultures?

Meeting habits differ between countries and companies. The course teaches principles, and the personal part is built from your own meetings and the agreements your own team makes, so it fits how your organisation works.

Does my whole team need to take it?

No. It works for one person. When a team takes it together and everyone opts in, you also see the mix of types in the meetings you share.

This isn't for everyone.

It's for teams that would rather get work done than meet about it.