Sales Rooms

    Sales pipeline review agenda

    The agenda is the coverage specification. Every line names the dimension it evidences, so a question the meeting never reached becomes a gap against that dimension rather than a silence nobody notices.

    The pipeline review as a coverage specification rather than a walk down a spreadsheet. Every line asks something answerable from the last conversation with the buyer, which is why an objection that is still open three meetings later shows up as an open objection rather than as optimism.

    A row is
    Deal
    Grouped by
    Stage
    Cadence
    every 14 days
    Lines
    6

    Also called: Discovery call · Solution review · Commercial discussion · Stakeholder session · Close plan review

    The running order

    6 lines, run every 14 days. The order is the running order, and it closes where it opened — on Follow-through, a 14-day round trip.

    1. 1
      Where we landed last time
      Evidences Follow-through
    2. 2
      Stakeholder map
      Evidences Stakeholder Coverage
    3. 3
      What this needs to solve
      Evidences Stated Need
    4. 4
      Open objections
      Evidences Open Objections
    5. 5
      Commercial terms
      Evidences Commercial Clarity
    6. 6
      Next step and owner
      Evidences Follow-through
    What the room listens for

    The six dimensions this room scores

    Each carries a weight in the roll-up. A dimension with no evidence behind it is not scored at a middle value — it renders as unknown, and below the coverage floor the row reads never covered rather than green.

    Follow-through
    25% of the roll-up

    Commitments made in the room, and whether they land — on both sides.

    commitments keptcommitments re-datedowner and due date setnext session agreed
    Stakeholder Coverage
    20% of the roll-up

    Whether you have been in a room with everyone who signs, blocks or uses.

    spoke / present / mentionedeconomic buyer metnamed next step per role
    Stated Need
    15% of the roll-up

    Whether the client has said, in their own words, what problem this solves.

    client-voiced need quotesneed restated across sessionscost of doing nothing named
    Client Voice
    10% of the roll-up

    How much of the conversation the client held — counted per session, not inferred.

    seller turnsclient turnstalk-share per session
    Open Objections
    20% of the roll-up

    Concerns raised and still open, and how many sessions they have survived.

    objections raisedsessions open (chain length)objection answeredcompetitor named
    Commercial Clarity
    10% of the roll-up

    Whether price, terms and the procurement route are actually settled.

    commercial-topic signalspricing objectionsdecision confirmed
    Client Voice carries no agenda line

    Deliberately. These are read from how the room behaved, not from what it worked through — you cannot schedule participation, so it can never be "never covered". Any dimension without a line can be thin, but it can never be a missed question.

    When a line is missed

    A question nobody asked is a fact about the room

    Because each line names a dimension, the gap scanner can say which one went uncovered and for how long. These are the four states it raises, and each one is a different problem with a different fix.

    Never covered

    The line has never been reached in this room. The dimension has no evidence at all.

    Unanswered

    It was raised and the room moved on without landing an answer.

    Gone stale

    It was covered, but not within the 14-day cadence this room type expects.

    Unowned

    There is an answer and an action, and nobody's name is against it.

    See it score a board

    Sales Rooms is one of eleven configurations of the same engine. The demo runs on fictitious deals and sample data — every number traces back to something somebody said in the room.