Client Engagements

    Quarterly business review (QBR) agenda

    The agenda is the coverage specification. Every line names the dimension it evidences, so a question the meeting never reached becomes a gap against that dimension rather than a silence nobody notices.

    The quarterly review, run against what was promised rather than what is convenient to present. The room carries over from the sales conversation that preceded it, so a commitment made in a demo is still attached to the client it was made to when the first QBR comes round.

    A row is
    Client
    Grouped by
    Lifecycle
    Cadence
    every 30 days
    Lines
    6

    Also called: Quarterly review · Service review · Escalation call · Renewal discussion · Onboarding check-in

    The running order

    6 lines, run every 30 days. The order is the running order.

    1. 1
      Service performance since last review
      Evidences Service Delivery
    2. 2
      Open issues and escalations
      Evidences Relationship
    3. 3
      Adoption and usage
      Evidences Adoption
    4. 4
      Commercial and renewal position
      Evidences Commercial
    5. 5
      Roadmap and asks
      Evidences Growth
    6. 6
      Actions and owners
      Evidences Responsiveness
    What the room listens for

    The six dimensions this room scores

    Each carries a weight in the roll-up. A dimension with no evidence behind it is not scored at a middle value — it renders as unknown, and below the coverage floor the row reads never covered rather than green.

    Service Delivery
    20% of the roll-up

    SLAs, incidents, and whether the work is actually landing.

    SLA breaches raisedincidents discusseddelivery praised
    Relationship
    20% of the roll-up

    Sponsor engagement, escalation tone and executive access.

    sponsor attendanceescalation toneexec access
    Adoption
    15% of the roll-up

    Whether what they bought is actually being used.

    usage discussedtraining raisedfeatures unused
    Commercial
    15% of the roll-up

    Renewal position, spend trend and payment behaviour.

    renewal intentspend trendpayment issues
    Responsiveness
    15% of the roll-up

    Whether they answer, and how fast.

    reply latencyunanswered requestsmeetings rescheduled
    Growth
    15% of the roll-up

    Whitespace, expansion signals and referenceability.

    expansion raisedreferral offerednew needs surfaced
    When a line is missed

    A question nobody asked is a fact about the room

    Because each line names a dimension, the gap scanner can say which one went uncovered and for how long. These are the four states it raises, and each one is a different problem with a different fix.

    Never covered

    The line has never been reached in this room. The dimension has no evidence at all.

    Unanswered

    It was raised and the room moved on without landing an answer.

    Gone stale

    It was covered, but not within the 30-day cadence this room type expects.

    Unowned

    There is an answer and an action, and nobody's name is against it.

    See it score a board

    Client Engagements is one of eleven configurations of the same engine. The demo runs on fictitious clients and sample data — every number traces back to something somebody said in the room.